Dairy Farmers of Canada
Branding / infographics / print
Client: Dairy Farmers of Canada
Agency: kbs+ Montréal
As part of its multiplatform “Get enough” campaign, the Dairy Farmers of Canada were seeking to encourage adults to consume enough dairy products on a daily basis, notably to help prevent diseases such as colorectal cancer and Type 2 diabetes. The campaign component “Cut the fat, not the dairy” targeted physicians, encouraging them to stop disparaging dairy products among their patients on low-fat diets.